{"product_id":"anua-niacinamide-10-txa-4-serum-30ml","title":"Anua Niacinamide 10% + TXA 4% Serum – 30ml","description":"\u003cp\u003e\u003cstrong\u003eBrighten • Correct • Balance • Glow \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTarget the appearance of dark spots, post-blemish marks, uneven skin tone and dullness with \u003cstrong\u003eAnua Niacinamide 10% + TXA 4% Serum\u003c\/strong\u003e, a lightweight Korean skincare serum formulated to promote a clearer, brighter and more even-looking complexion.\u003c\/p\u003e\n\u003cp\u003eThis powerful yet carefully balanced formula combines \u003cstrong\u003e10% Niacinamide\u003c\/strong\u003e, \u003cstrong\u003e4% Tranexamic Acid (TXA)\u003c\/strong\u003e and \u003cstrong\u003e2% Arbutin\u003c\/strong\u003e with hydrating and soothing ingredients to address pigmentation while supporting the skin's moisture barrier.\u003c\/p\u003e\n\u003cp\u003eWith regular use, skin appears more luminous, balanced, smooth and refreshed — making this an excellent choice for anyone working towards a radiant K-Beauty glass-skin look.\u003c\/p\u003e\n\u003cp\u003eIts lightweight, watery texture absorbs easily without leaving a heavy or greasy residue, making it suitable for both morning and evening routines.\u003c\/p\u003e\n\u003ch2\u003e Why You'll Love It\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTargets the Appearance of Dark Spots\u003c\/strong\u003e  Tranexamic Acid, Niacinamide and Arbutin work together to improve the appearance of pigmentation and uneven-looking areas.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrightens Dull-Looking Skin\u003c\/strong\u003e Helps restore luminosity and promote a fresher, more radiant-looking complexion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHelps With Post-Blemish Marks\u003c\/strong\u003e Ideal for routines targeting the visible marks and discolouration that can remain after blemishes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePromotes a More Even Skin Tone\u003c\/strong\u003e  Regular use helps improve overall skin clarity and creates a more balanced-looking complexion.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefines the Appearance of Pores\u003c\/strong\u003e  Niacinamide helps improve the appearance of enlarged pores and uneven skin texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrates \u0026amp; Plumps\u003c\/strong\u003e  Hyaluronic Acid and other moisture-supporting ingredients help keep skin feeling hydrated, smooth and supple.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSupports the Skin Barrier\u003c\/strong\u003e  Ceramides and hydrating ingredients help maintain the skin's natural moisture barrier.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightweight \u0026amp; Non-Greasy\u003c\/strong\u003e  The watery serum absorbs quickly and layers beautifully underneath moisturiser, SPF and makeup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e Key Ingredients\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e10% Niacinamide\u003c\/strong\u003e\u003cbr\u003eAlso known as Vitamin B3, Niacinamide is a popular multi-tasking skincare ingredient. It helps improve the appearance of uneven skin tone, dullness, enlarged pores and post-blemish marks, while also supporting a healthy-looking skin barrier.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e4% Tranexamic Acid (TXA)\u003c\/strong\u003e\u003cbr\u003eTranexamic Acid is commonly used in skincare products designed to target the appearance of dark spots, discolouration and uneven pigmentation. Combined with Niacinamide and Arbutin, it creates a targeted brightening routine for a clearer and more uniform-looking complexion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e2% Arbutin\u003c\/strong\u003e\u003cbr\u003eArbutin complements the brightening formula by helping improve the appearance of dullness and uneven skin tone, supporting a more luminous complexion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHyaluronic Acid\u003c\/strong\u003e\u003cbr\u003eA hydration favourite that helps attract and retain moisture, leaving skin feeling plumper, softer and smoother.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCeramides\u003c\/strong\u003e\u003cbr\u003eHelp support the skin's natural moisture barrier and maintain hydration.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCentella \u0026amp; Panthenol\u003c\/strong\u003e\u003cbr\u003eKnown for their soothing properties, these ingredients help keep the skin feeling comfortable and cared for.\u003c\/p\u003e\n\u003ch2\u003e Who Is It For?\u003c\/h2\u003e\n\u003cp\u003eAnua Niacinamide 10% + TXA 4% Serum is particularly suited to routines targeting:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDark spots\u003c\/li\u003e\n\u003cli\u003ePost-acne and post-blemish marks\u003c\/li\u003e\n\u003cli\u003eHyperpigmentation\u003c\/li\u003e\n\u003cli\u003eUneven skin tone\u003c\/li\u003e\n\u003cli\u003eDull-looking skin\u003c\/li\u003e\n\u003cli\u003eEnlarged-looking pores\u003c\/li\u003e\n\u003cli\u003eUneven texture\u003c\/li\u003e\n\u003cli\u003eDehydration\u003c\/li\u003e\n\u003cli\u003eLoss of radiance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIt can be incorporated into routines for a wide range of skin types, including acne-prone and sensitive skin, although individual skin tolerance can vary.\u003c\/p\u003e\n\u003ch2\u003e Texture\u003c\/h2\u003e\n\u003cp\u003eThe serum has a lightweight, watery and non-greasy texture that absorbs easily into the skin without leaving a heavy or sticky finish. This makes it easy to layer with toners, moisturisers, SPF and other compatible skincare products.\u003c\/p\u003e\n\u003ch2\u003eHow to Use\u003c\/h2\u003e\n\u003cp\u003eAfter cleansing and toning:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eApply a few drops to the face, concentrating on areas of uneven tone or visible pigmentation.\u003c\/li\u003e\n\u003cli\u003eGently pat the serum into the skin with your fingertips until absorbed.\u003c\/li\u003e\n\u003cli\u003eFollow with your moisturiser.\u003c\/li\u003e\n\u003cli\u003eWhen using the serum during the daytime, finish with SPF 30 or higher.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003eAM:\u003c\/strong\u003e Suitable     \u003cstrong\u003ePM:\u003c\/strong\u003e Suitable\u003c\/p\u003e\n\u003cp\u003eIf you're new to concentrated skincare ingredients, introduce the serum gradually and increase usage according to your skin's tolerance.\u003c\/p\u003e\n\u003ch2\u003ePrecautions\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePerform a patch test before first use, particularly if you have sensitive or reactive skin.\u003c\/li\u003e\n\u003cli\u003eIntroduce the product gradually and increase frequency according to your skin's tolerance.\u003c\/li\u003e\n\u003cli\u003eAvoid applying to broken or significantly irritated skin.\u003c\/li\u003e\n\u003cli\u003eAvoid direct contact with the eyes.\u003c\/li\u003e\n\u003cli\u003eIf persistent irritation occurs, discontinue use.\u003c\/li\u003e\n\u003cli\u003eAlways apply appropriate sun protection during the daytime.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003e Eala Skincare Tip\u003c\/h2\u003e\n\u003cp\u003eIf pigmentation or post-blemish marks are your main concern, consistency is key. Try a simple routine:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCleanser → Hydrating Toner → Anua Niacinamide 10% + TXA 4% Serum → Moisturiser → SPF\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAvoid introducing too many strong active products at once, particularly if your skin is sensitive.\u003c\/p\u003e\n\u003ch2\u003eProduct Details\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Anua\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 30ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProduct Type:\u003c\/strong\u003e Brightening Facial Serum\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Lightweight, Watery \u0026amp; Non-Greasy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey Ingredients:\u003c\/strong\u003e 10% Niacinamide, 4% Tranexamic Acid, 2% Arbutin, Hyaluronic Acid \u0026amp; Ceramides\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRoutine:\u003c\/strong\u003e AM \u0026amp; PM\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMain Concerns:\u003c\/strong\u003e Dark Spots, Post-Blemish Marks, Uneven Tone \u0026amp; Dullness\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSkin Types:\u003c\/strong\u003e All Skin Types\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand Origin:\u003c\/strong\u003e South Korea\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e Brighter. Clearer. More Radiant-Looking Skin.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eGive your complexion targeted care with Anua Niacinamide 10% + TXA 4% Serum  a multi-active Korean serum combining brightening, hydrating and barrier-supporting ingredients in one lightweight formula.\u003c\/p\u003e","brand":"Anua","offers":[{"title":"Default Title","offer_id":57371931083127,"sku":null,"price":24.99,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/9103\/4231\/files\/2001368388_01_1.jpg?v=1786562803","url":"https:\/\/ealamodest.com\/products\/anua-niacinamide-10-txa-4-serum-30ml","provider":"Èala","version":"1.0","type":"link"}